Seach Engine Optimization

One Year of AdSense Referrals

May 14th, 2008

Amazing how fast a year can fly by. Over the past year along with running the regular Google’s content ads via the AdSense program I have also been publishing referral ads. I am not talking about the Google referral ads for the AdWords and other products offered by Google. I will be discussing what I have learned about the referral ads certain AdWords Advertisers are able to present.

When I first started running the ads during the initial beta I found myself greedy - selecting individual ads that would return large amounts of cash on a single conversion. Needless to say that plan was ineffective and lead me to write back in December; (more…)


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My Morning Spam

April 23rd, 2008

Below is from a predatory email I received this morning - I actually get them often. Not sure what search engines the fellow is talking about - over the last 30 days the top three search engines has generated well over 100,000 page views of navycs.com.

Dear website owner,

I visited your website and noticed that you are not listed in many of the major search engines and directories. If our company can increase your traffic up to 500% by getting you top ranking results on the search engines such as Google would you be interested? We specialize in link building content writing and programming. We have proprietary techniques that work better and are less expensive than any other SEO firm.

Please let me send you a proposal and show you how we can make your website profitable.

____________________________________________________
Sincerely,

Cron

2060 AVENIDA DE LOS ARBOLES, STE D
THOUSAND OAKS,
CA 91362-1361 - USA

Before you select a search engine optimization (SEO) company ensure (more…)


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Stumble Make AdSense?

December 7th, 2007

I recently wrote a blog that turned out to be pretty popular with the social bookmarking crowd(SBC), visits totaled into the thousands. At the end of a few days of continuous traffic via sites like Stumbleupon, Reddit and others I got curious as to why the AdSense for content ad block I placed in the article wasn’t converting anything, nothing, notta, zip, zilch.

Balancing traffic recorded via Google Analytics and ad impressions recorded by the AdSense report for the ad channel didn’t add up. No big surprise, 90% of the web surfers who visited the page were using the FireFox browser and it appears half of those were using an ad filter plug-in. Mybloglog stats reported (more…)


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Google is Best Show in Town

November 20th, 2007

Lately, even more than usual, we have been inundated with forum and blog posts proclaiming disgust with Google. I have seen entire web sites remove their AdSense and even use the robots.txt to block Google’s spider from exploring.

I don’t understand it so I’ll take the opposing view.

Apparently there are no longer any sites being displayed on page one for any search. Lord, I hope it isn’t “Bar Envy”. (more…)


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Yahoo Content Test Conclusions

October 31st, 2007

Question

Does the location of the content in the page code provide any priority in search engine placement?

The Test

Three identical pages were developed with the only differences (more…)


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NavyCS SEO Wordpress Theme

October 24th, 2007

SEO Wordpress Theme

NavyCS-10 SEO theme ensures your content is prominent in the code and makes best use of title and header tags. (more…)


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What Makes a Good SEO Blog

October 22nd, 2007

A couple of years ago I engaged a new hobby, search engine optimization. I started by reading and eventually participating in the various forums dedicated to SEO. The forums were an excellent place to start but I found myself wanting more. I now supplement my information input in (more…)


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Content Placement Test Start

October 17th, 2007

Design Effect SEO?

How important is the location of content on a page to the search engines?
How much (if any) does having a identical content header (links, basic site info) on your pages effect the content that follows?

Phase One - Initial Test Set-up

In my quest to seek understanding of search engine optimization I felt a test was in order to determine if the placement of content within the code can assist in the SERP result. (more…)


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NavyCS Wordpress Theme

October 15th, 2007

Finally made the move! This is my first post using Wordpress on NavyCS. Up until today I have been using B2Evolution as my blog software. I was pleased with the performance but I out grew it. (more…)


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Free SEO Tools

August 22nd, 2007

Humble Beginnings

I started my journey into the webmaster world early in 2004. I had absolutely zero knowledge of website coding and had never even heard of search engine optimization (SEO). Now a little over three years later I am still very much in the learning mode. I read a number of blogs, participate in a couple of webmaster forums and experiment with various aspects of design and marketing. So far this site averages about 1100 unique visitors a day, not where I want to be but I think I am on the right path. Here is a list a few of the free on-line SEO resources I want to share with you.

Free SEO Tools

(more…)


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