Google Diversity SEO Test

Dr Jekyll - Mr Hyde SEO Test

July 16th, 2007

Considering the statement in the article “Inside the Blackbox”,

“The sites with the 10 highest scores win the coveted spots on the first search page, unless a final check shows that there is not enough “diversity” in the results. “If you have a lot of different perspectives on one page, often that is more helpful than if the page is dominated by one perspective,” Mr. Cutts says. “If someone types a product, for example, maybe you want a blog review of it, a manufacturer’s page, a place to buy it or a comparison shopping site.”

I will be starting a test to see if/how advantage can be gained if an established niche site can quickly penetrate a completely different competitive niche site.

The test I have planned is simple enough. I put a online slots flash game on NavyCS in the gallery. Currently NavyCS receives about 800 searches a day pertaining to military based questions. NavyCS does not currently rank for “online slots” and there are about 3,020,000 pages in Google “competing” for the term. I do not see any diversity of results on the first 3 pages for “online slots”.

I will update this blog with results as they happen. Discussion about this test will take place in the SEO Test and Experimentation section of SEOChat.