Blogging SEO - A Users Perception

What Makes a Good SEO Blog

October 22nd, 2007

A couple of years ago I engaged a new hobby, search engine optimization. I started by reading and eventually participating in the various forums dedicated to SEO. The forums were an excellent place to start but I found myself wanting more. I now supplement my information input in the blogesphere. I now read a butt ton of blogs professing to be about search engine optimization, weeding out a bunch as I go. Most of the blogs that keep me coming back and stand out amongst all the rest have a few things in common. My observations;

1. Tools for use with SEO. Either they created the tool themself or have written a useful review of existing tools and the best way to use and interpret the the tool’s effectiveness.

2. They don’t just say it, they test it. SEO is a science, the best blogs offer their results and interpretation of testing they have completed. Is the site using what was learned from the testing results?

3. Publishes a “Best Practices”. From initial content creation and site design to developing and marketing link bait, you also see some of the examples being utilized on the domain hosting the blog (again, big credibility thing - practice what you preach!).

4. Controversy. Writes the occasional post that rocks the boat. Propel the blog beyond the mundane.

5. Answers valid questions posed in comments of the post. They realize each post is not a “fire and forget missile” and with the help of the individual commenters to create a web based resource for the post’s topic.

What things do you look for?