Relevance of Meta Keyword - Yahoo

Yahoo Keywords Meta Relevance

June 14th, 2007

The mesethelioma test continues. Yahoo graciously last night cached the page with mesethelioma in the keywords meta tag. I actually expected to find the result of the page during the search at the bottom. I started looking at the last result and worked my way to the top of the 208 results. Actually to my surprise the page debuted at number 17 in Yahoo’s results.

It appears Yahoo judges the keyword meta information as regular content on the page and ranks the page for the search based on the pages “strength” versus the other pages with the cached word/phrase.

I will now be adding the word to the regular content on the page. I want to determine if the number of instances plays a roll in the ranking for the word. I will keep adding the word one at a time until a new result is seen and potential diminishing returns. These results will be nothing more than an observation and no true and hard fact can be drawn because I will in no way have knowledge of the competitors actions to optimize the page they own during the test but, the result should be interesting just the same.

I will continue to update as results occur