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Image Optimization
February 18th, 2007
As we enter WEB 3.0 I think the image link may even be a better way to go. You are of course creating a link to your site with the image but if you are also hosting the image on the destination page and you have named the image with your keywords you will draw both text searches and image searches to the page. With the image search available making your graphic link impressive will boost your users.
Take selling cars as an example. Someone interested may search via the image option for “68 Camaro”. If you host a 68 Camaro pic on your site is it optimized so the shopper will see it? Did you name the picture or settle for the default the camera may have given it? Are you ensuring the alt text utilizes your keywords? The point of this post to to bring awareness to an area of search engine optimization I think has potential and is being over looked.
I receive an average of about 60,000 unique visitors a month to navycs.com, about 20% of that traffic is generated via an image search – the potential is clear!
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